Oliver Trace

About

Oliver Peter Anthony Trace (b. 1988) is a multimedia artist and entrepreneur, specialising in animation and AI. He is inspired by what can be revealed and concealed by a choice of medium. If we want to talk about the imagination, then we need to employ words. At the same time, an understanding of the imagination requires an appreciation of the image, which can be a sound, a touch, a sight, anything within the realm of sense-perception. Starting with observing and living amongst the world of action, and then meditating on his thoughts and memories, Oliver works with whatever medium, singular or combined, comes ready to hand to express those particulars in a way that can be enjoyed, he hopes, by a general audience. Ultimately he is aiming to educate and inspire. Outside of Oliver’s personal practice, he is the CEO and CoFounder of 2050cards, a AI animated digital card company that is the first to market with animated cards that can be sent directly inside of WhatsApp. He has also founded and established Sentio Space, an audiovisual studio, and was on the founding team at Original Fibres, a fabric-first men's fashion brand that has its flagship store on Lamb's Conduit Street, London. When things slow down, Oliver hosts a LiveStream event called Soulday Thursday, where he shares his interest in literature, art, philosophy, and music.